Content Marketing consists of an incredibly diverse range of activities, from social media and blogs to mobile apps.
As content marketing focuses on exposure rather than promotion, the opportunity to create engaging content for your campaign presents several options. Understanding your target audience will assist in determining the types of content you should include in your campaign.
Given the number of options available, what should you include in your campaign? Well, put simply, there is no accurate answer to what you should have and what not to include.
The types of content marketing detailed are the most common and should form part of your digital marketing strategy.
Social Media
Including social media in any content marketing plan is an absolute must. Social media is an incredibly effective tool for any digital marketing campaign. Over 4 billion active social media users spend, on average, 2 hours and 27 minutes each day using social media platforms.
Social media can be used independently and in combination with other content types. Social media can work with a budget of any size as one piece of content can be shared across multiple platforms. Content can include text, images, videos, infographics, and links to blogs, articles, reports, software, and other content formats.
Blogs
Blogs are one of the easiest ways to get your message out. Blogs can cover any number of topics. In addition, producing blogs in-house can be almost free, while outsourcing blogs to a writer can carry significant expenses.
There are several benefits to publishing blogs. Once produced, increase traffic to your website, remain relevant long after posting, work to build relationships with your target audience and outline what your business can do.
One way to use blogging to your advantage is to use a guest blogger to create a blog for your business. In addition, a guest blogger can help to gain exposure and boost your social media presence.
Infographics
Infographics are a fantastic way to produce information. Infographics provide the ability to convey large amounts of data visually appealing and, in turn, make complex topics easier to understand.
While infographics are their form of content, blog or social media posts can include infographics. On average, a blog post containing an infographic receives 72% more views than other posts.
When you are creating infographics, there are numerous design templates available. However, it is beneficial to create a unique design in line with your business branding.
It has long been considered that email marketing is dying off. However, this is far from true. Email marketing remains one of the best ways to communicate directly with your customer base, especially for small businesses.
Email marketing remains one of the most cost-effective forms of content marketing. It can cost almost nothing to produce and distribute an email. It is also possible for email marketing to become fully automated. Additionally, email marketing remains one of the most profitable forms of marketing, with 60% of consumers reporting the purchase of a product seen in an email compared to a product seen on social media.
Videos
The versatility of videos makes videos a fantastic inclusion in any content marketing plan. They are a great way to show off a current product or service you offer, outline a new product or service or even just provide business updates to your customers. Videos can be produced on any topic and can feature any content you like. Nearly 86% of business owners have included video marketing as a part of their marketing strategy.
As with infographics, videos can be published on almost any platform. There is a wide variety of options available when it comes to videos. Running alongside the standard video, you can also include live streams and webinars in your content strategy.
Case Studies
Case studies are the way to go when you want to show what your business can do for your customers. Research for case studies is both unique and valuable for the company. In addition, there are numerous benefits to including case studies in your content marketing activities, including allowing businesses to promote their products and focus on keywords.
While there is no correct answer to the types of content you must include in your campaign, numerous types of content are available. Therefore, using a combination of types of content marketing will achieve your content marketing goals. Reach out to Fassa Digital to learn how we can create a bespoke digital marketing campaign to help you achieve your goals.